I’ve helped a lot of people quit smoking. While doing this, I’ve been told a lot of reasons why it is good to smoke.

Smoking helps you think, relaxes you, de-stresses you, keeps you from getting upset at your family, tastes good with coffee, tastes really good after a meal. Basically, makes things “better” and makes you feel “better”.

I know you don’t completely believe these reasons, or why know you should quit smoking. I also know a part of you DOES believe these things, and more.

A part of you MUST believe your reasons or you would have quit smoking by now. Now may be a good time to know there are no laws that say your reason to keep smoking has to make sense. They rarely do.

You’ve probably already proven your reasons untrue. Smoking might taste better with coffee because the coffee taste on your tongue covers the bad taste of smoking???

Most of the time you KNOW the reason doesn’t make sense. That doesn’t change the craving though, does it? Just one more one more reason in your list of reasons to quit. A list that doesn’t have much chance against the well-rooted cravings to smoke.

It all comes down to two things. The belief that smoking will make you feel better and what you’re trying to feel better than. That’s it.

If you’re thirsty you crave something to drink. If you’re hungry you crave food. If you feel bad (tired, stressed, overwhelmed, angry, lonely, whatever…) you want to feel good. And, whatever your mind has been taught feels good, you will crave.

This is simple explanation of a craving. Some smokers have more than one type of craving, the ‘first thing in the morning’ craving might feel different than the ‘on the phone’ craving.

So, what are you supposed to do? I can write several pages talking about this (and I have, look for them) But, it all comes down to modifying the feeling, motivation and belief involved.

First, the bad feeling needs to be helped. If it’s about stress, get it managed, if it’s a difficult situation, do what you can to take care of it or get some help. If it’s a bad feeling you get that is beyond what the situation deserves, behavior modification might be what you need.

Second, the belief that smoking makes you feel good (it is often the mistaken, and understandable, belief that smoking equals being an adult, in control, strong, capable, etc…) The fact is, smoking is some plant leaf and chemicals wrapped in paper. The good feeling you’re looking for, and sometimes experience, is created by YOU. YOU make yourself feel better when you smoke. You can make yourself feel just as good when drinking a glass of water. If, your mind believes it.

And that’s the trick. Quit smoking is mainly about modifying behavior. That’s why the success rate of medication and nicotine replacement alone is so poor. The only current exception is Chantix and even Pfizer, the makers of Chantix, recommend behavior modification along with the medication.